Coming to us with a concept for a new larger scale regular event, the Artillery team had large scale bass acts and large scale venues ready to be brought together but needed a cohesive and contemporary brand built in order to have an immediate and significant impact in a crowded market. After coming to understand their problems and an initial idea of building the concept around propaganda, we built a modern brands take on the aesthetic of the soviet era and the solution delivered the impact the event needed to succeed.
Build a modern brands take on the aesthetic of the soviet era with consistent user experience across all digital and IRL touch points.