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Fidelity

"How do you bring a multi-genre festival lineup under one forward thinking contemporary brand?"

"How do you bring a multi-genre festival lineup under one forward thinking contemporary brand?"

Fidelity was a new addition to the festival market in Perth and heavily featured international indie, urban and electronic acts. We were tasked with building an identity that united all genres under an umbrella that was also memorable, visually contemporary and forward thinking.

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