Scope: Branding, Illustration, Brand Collateral, Video
A decades old nightclub venue in the centre of a city south of Perth was in desperate need of an overhaul. Working alongside the management team we undertook the process of renaming, repositioning, rebranding and relaunching the once popular nightclub. Our challenge was to create an impactful new brand to boldly relaunch as a modern nightspot with live music at it’s core. To do this we leveraged (Among other reference points) the local audiences nostalgic love for a long gone local festival and 90s/00s era Australian music culture.
Boldly relaunch as a modern nightspot with live music at it’s core.